LOVE WHAT YOU DO

For over 15 years, I have helped startups and established businesses to refine, design, and build their digital products.

Yale-Design-Diagram

SKILLS

Specializing In

Concepting

From an idea to life it goes. What could be better than conceptualizing something that has never existed before?

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

User Experience

Every interface should not just look good, but also feels right, making your experience flawlessly intuitive and simple.

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

User Interface

It takes a lot to combine positive and negative space to the point when it’s perfect enough. Should be perfect. Must be.

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

Interaction

Designing a new useful way to use your device, helping or entertaining you, this is what makes me feel like future smiles to me.

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

Identity

Creating new and unique things is awesome. A digital fingerprint on your memory. How cool is that?

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

Prototyping

Using different devices in various situations should be an advantage, not a drawback. And I like advantages.

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

EXPERIENCED

An approach refined over time

I've been through half a billion dollars worth of funding rounds, startup launches, mergers and exits...and learned a thousand lessons along the way. 

1. Learn

UX RESEARCH

The first step on all projects is a discovery session. We will start with understanding your customer, your business and the project goals. This will lay the groundwork for an intuitive solution that your customers will love. 

2. Think

PRODUCT STRATEGY

Building on what we have discovered during the Learn phase, we craft a roadmap addressing all persona pain points and business goals.

3. Create

VISUAL DESIGN

The collaborative process starts with  figma and prototypes. We'll gather feedback and fine-tune the design to create meaningful and relevant experiences for your customers.

We’ll also focus on building a consistent and flexible design system that can continue to grow with your needs.

RELATIONSHIPS

Some of the companies I've worked with

From startups to fortune 500, I've worked with companies at every stage of product development.

Cummins
CohnReznick
Indiana-University
Tyco
ChaCha
Roche
Becks
Lilly
Republic-Airways
IndyStar

TESTIMONIALS

What people are saying

"Design isn’t just about look and feel. It’s about how something works, about how to make it work intuitively. As a designer, Adam gets this. When working with Adam, it’s not just about the UI. It’s about the UX and the brand voice as well. Understanding that mix, that total combination, is what makes Adam a terrific designer who succeeds at creating exemplary user experiences."

-Brandon Seltenrich, VP ViacomCBS

PERSONALITY

The Protagonist: ENFJ-A

Speaking Up for what’s right.

diplomats_Protagonist_ENFJ_introduction

A Protagonist (ENFJ) is a person with the Extraverted, Intuitive, Feeling, and Judging personality traits. These warm, forthright types love helping others, and they tend to have strong ideas and values. They back their perspective with the creative energy to achieve their goals.

VIEW PROFILE

Strengths

• Extracting entrepreneurial concepts and turning them into real pixels

• Breaking complex problems down to their true job-to-be-done core

• Surveying a digital landscape for the best path forward

 Solving complex user experience journeys

 Bridging the gap between design and development

• Starting with WHY

Expertise

Creative / Art Direction
Brand Identity
Website Design
Mobile Apps

Digital Products
User Experience
Interface & Interaction
Multiscreen & Emerging Tech

User Experience
Research
Strategy
Interactive

Industries

Crytpo Currency
Fin-tech
Insurance
Entertainment
Real estate

Health
HR
Events
Hospitality
Sports

Transportation
Retail
Digital
AR / VR
Industrial
Social

Toolbox

Figma
Sketch App
Invision
Principle

Zeplin
Adobe Suite
HTML
CSS

Hats I Wear

Product Designer
User Experience Researcher
Graphic Designer

Strategist
Concept Prototyper
Coding language dabbler

Experience

Partner, Principle Product Design Strategist
DeveloperTown /  Aug 2021 - Present


Partner, Senior Product Designer

DeveloperTown /  Feb 2019 - Present


Chief Design Officer
DT Starts /  Jul 2016 - Feb 2019


Senior Product Designer
DeveloperTown /  May 2014 - Jul 2016


Senior Product Designer
Ride Amigos /  Oct 2013 - May 2014


Design Director
Gusto /  Oct 2013 - May 2014


Creative Director
ChaCha /  Sept 2010 - May 2013


Web Designer, Photographer
Indy Concerts Dec 2009 - Dec 2012


Creative Director
Sacre Bleu Wine /  Jan 2006 - Jan 2010


Senior Designer
Firebelly Jan 2008 - May 2009


Concert Photographer
Nuvo /  2008-2009


Senior Marketing Designer
Indianapolis Star /  2007 - 2008


Graphic Design Manager
Indiana Memorial Union /  Jan 2005 - Aug 2007


Photo Editor
Indiana University Weekend Magazine /  Aug 2003 - Aug 2005


Design Intern
Secretly Canadian Records /  Jan 2003 - Jan 2005


Graphic Designer
Indiana Daily Student /  Jan 2001 - Jan 2004

Education

Indiana University
BFA, Graphic Design
Minor in Art History & Rock n' Roll

THIS IS HOW WE DO IT

Ways we can work together

Design new products

Launch an MVP with a great
user experience.

Improve existing products

Understand, re-design
– and get ready to scale.
 

Prototype an idea

Validate ideas and explore
options before your build. 

Research user needs

Understand user insights
and discover pain-points.