LOVE WHAT YOU DO
For over 15 years, I have helped startups and established businesses to refine, design, and build their digital products.
SKILLS
Specializing In
Concepting
From an idea to life it goes. What could be better than conceptualizing something that has never existed before?
Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /
User Experience
Every interface should not just look good, but also feels right, making your experience flawlessly intuitive and simple.
Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /
User Interface
It takes a lot to combine positive and negative space to the point when it’s perfect enough. Should be perfect. Must be.
Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /
Interaction
Designing a new useful way to use your device, helping or entertaining you, this is what makes me feel like future smiles to me.
Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /
Identity
Creating new and unique things is awesome. A digital fingerprint on your memory. How cool is that?
Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /
Prototyping
Using different devices in various situations should be an advantage, not a drawback. And I like advantages.
Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /
EXPERIENCED
An approach refined over time
I've been through half a billion dollars worth of funding rounds, startup launches, mergers and exits...and learned a thousand lessons along the way.
1. Learn
UX RESEARCH
The first step on all projects is a discovery session. We will start with understanding your customer, your business and the project goals. This will lay the groundwork for an intuitive solution that your customers will love.
2. Think
PRODUCT STRATEGY
Building on what we have discovered during the Learn phase, we craft a roadmap addressing all persona pain points and business goals.
3. Create
VISUAL DESIGN
The collaborative process starts with figma and prototypes. We'll gather feedback and fine-tune the design to create meaningful and relevant experiences for your customers.
We’ll also focus on building a consistent and flexible design system that can continue to grow with your needs.
RELATIONSHIPS
Some of the companies I've worked with
From startups to fortune 500, I've worked with companies at every stage of product development.
TESTIMONIALS
What people are saying
"Design isn’t just about look and feel. It’s about how something works, about how to make it work intuitively. As a designer, Adam gets this. When working with Adam, it’s not just about the UI. It’s about the UX and the brand voice as well. Understanding that mix, that total combination, is what makes Adam a terrific designer who succeeds at creating exemplary user experiences."
-Brandon Seltenrich, VP ViacomCBS
PERSONALITY
The Protagonist: ENFJ-A
Speaking Up for what’s right.
A Protagonist (ENFJ) is a person with the Extraverted, Intuitive, Feeling, and Judging personality traits. These warm, forthright types love helping others, and they tend to have strong ideas and values. They back their perspective with the creative energy to achieve their goals.
Strengths
• Extracting entrepreneurial concepts and turning them into real pixels
• Breaking complex problems down to their true job-to-be-done core
• Surveying a digital landscape for the best path forward
• Solving complex user experience journeys
• Bridging the gap between design and development
• Starting with WHY
Expertise
Creative / Art Direction
Brand Identity
Website Design
Mobile Apps
Digital Products
User Experience
Interface & Interaction
Multiscreen & Emerging Tech
User Experience
Research
Strategy
Interactive
Industries
Crytpo Currency
Fin-tech
Insurance
Entertainment
Real estate
Health
HR
Events
Hospitality
Sports
Transportation
Retail
Digital
AR / VR
Industrial
Social
Toolbox
Figma
Sketch App
Invision
Principle
Zeplin
Adobe Suite
HTML
CSS
Hats I Wear
Product Designer
User Experience Researcher
Graphic Designer
Strategist
Concept Prototyper
Coding language dabbler
Experience
Partner, Principle Product Design Strategist
DeveloperTown / Aug 2021 - Present
Partner, Senior Product Designer
DeveloperTown / Feb 2019 - Present
Chief Design Officer
DT Starts / Jul 2016 - Feb 2019
Senior Product Designer
DeveloperTown / May 2014 - Jul 2016
Senior Product Designer
Ride Amigos / Oct 2013 - May 2014
Design Director
Gusto / Oct 2013 - May 2014
Creative Director
ChaCha / Sept 2010 - May 2013
Web Designer, Photographer
Indy Concerts / Dec 2009 - Dec 2012
Creative Director
Sacre Bleu Wine / Jan 2006 - Jan 2010
Senior Designer
Firebelly / Jan 2008 - May 2009
Concert Photographer
Nuvo / 2008-2009
Senior Marketing Designer
Indianapolis Star / 2007 - 2008
Graphic Design Manager
Indiana Memorial Union / Jan 2005 - Aug 2007
Photo Editor
Indiana University Weekend Magazine / Aug 2003 - Aug 2005
Design Intern
Secretly Canadian Records / Jan 2003 - Jan 2005
Graphic Designer
Indiana Daily Student / Jan 2001 - Jan 2004
Education
Indiana University
BFA, Graphic Design
Minor in Art History & Rock n' Roll
THIS IS HOW WE DO IT
Ways we can work together
Design new products
Launch an MVP with a great
user experience.
Improve existing products
Understand, re-design
– and get ready to scale.
Prototype an idea
Validate ideas and explore
options before your build.
Research user needs
Understand user insights
and discover pain-points.
DETAILS
CONNECTIONS
© 2021 Adam Yale. Product Designer & Strategist