About Adam Yale - Adam Yale

LOVE WHAT YOU DO

For over 15 years, I have helped startups and established businesses to refine, design, and build their digital products.

SKILLS

Specializing in

Research

Before any project, I dig deep on your business, your target customers and your competitors to craft a formidable product design strategy.

Concepting

My superpower is converting your ideas into real tangible pixels that we can either evolve into a real product or fail-fast.

User Experience

It’s not enough for an interface to just look good, it has to be a flawlessly intuitive and simple experience for the user.

User Interface

In a world of mobile, tablet and desktop screens, an intuitive interface is key to any successful product design strategy.

Interaction

Enabling the user to achieve their objective(s) in the best way possible through the use of elements like motion, sound and space.

Prototyping

We bring all the elements of the process together to build a proof of concept that can be tested with users and handed off for development.

EXPERIENCE

My process has evolved over time

I've been through half a billion dollars worth of funding rounds, startup launches, mergers and exits...and learned a thousand lessons along the way.

TESTIMONIALS

What people are saying

"Design isn’t just about look and feel. It’s about how something works, about how to make it work intuitively. As a designer, Adam gets this. When working with Adam, it’s not just about the UI. It’s about the UX and the brand voice as well. Understanding that mix, that total combination, is what makes Adam a terrific designer who succeeds at creating exemplary user experiences."

-Brandon Seltenrich, VP ViacomCBS

RELATIONSHIPS

Some of the companies I've worked with

From startups to fortune 500, I've worked with companies at every stage of product development.

Strengths

• Extracting entrepreneurial concepts and turning them into real pixels

• Breaking complex problems down to their true job-to-be-done core

• Surveying a digital landscape for the best path forward

• Solving complex user experience journeys

• Bridging the gap between design and development

• Starting with WHY