LOVE WHAT YOU DO
For over 15 years, I have helped startups and established businesses to refine, design, and build their digital products.
Before any project, I dig deep on your business, your target customers and your competitors to craft a formidable product design strategy.
My superpower is converting your ideas into real tangible pixels that we can either evolve into a real product or fail-fast.
It’s not enough for an interface to just look good, it has to be a flawlessly intuitive and simple experience for the user.
In a world of mobile, tablet and desktop screens, an intuitive interface is key to any successful product design strategy.
Enabling the user to achieve their objective(s) in the best way possible through the use of elements like motion, sound and space.
We bring all the elements of the process together to build a proof of concept that can be tested with users and handed off for development.
My process has evolved over time
I've been through half a billion dollars worth of funding rounds, startup launches, mergers and exits...and learned a thousand lessons along the way.
What people are saying
"Design isn’t just about look and feel. It’s about how something works, about how to make it work intuitively. As a designer, Adam gets this. When working with Adam, it’s not just about the UI. It’s about the UX and the brand voice as well. Understanding that mix, that total combination, is what makes Adam a terrific designer who succeeds at creating exemplary user experiences."
-Brandon Seltenrich, VP ViacomCBS
Some of the companies I've worked with
From startups to fortune 500, I've worked with companies at every stage of product development.
• Extracting entrepreneurial concepts and turning them into real pixels
• Breaking complex problems down to their true job-to-be-done core
• Surveying a digital landscape for the best path forward
• Solving complex user experience journeys
• Bridging the gap between design and development
• Starting with WHY
Creative / Art Direction
Interface & Interaction
Multiscreen & Emerging Tech
AR / VR
Hats I Wear
User Experience Researcher
Coding language dabbler
Partner, Senior Product Designer
DeveloperTown / Feb 2019 - Present
Chief Design Officer
DT Starts / Jul 2016 - Feb 2019
Senior Product Designer
DeveloperTown / May 2014 - Jul 2016
Senior Product Designer
Ride Amigos / Oct 2013 - May 2014
Gusto / Oct 2013 - May 2014
ChaCha / Sept 2010 - May 2013
Web Designer, Photographer
Indy Concerts / Dec 2009 - Dec 2012
Sacre Bleu Wine / Jan 2006 - Jan 2010
Firebelly / Jan 2008 - May 2009
Concert Photographer / 2008-2009
Senior Marketing Designer
Indianapolis Star / 2007 - 2008
Graphic Design Manager
Indiana Memorial Union / Jan 2005 - Aug 2007
Indiana University Weekend Magazine / Aug 2003 - Aug 2005
Secretly Canadian Records / Jan 2003 - Jan 2005
Indiana Daily Student / Jan 2001 - Jan 2004
BFA, Graphic Design
Minor in Art History & Rock n' Roll
© 2021 Adam Yale. Product Designer & Strategist