LOVE WHAT YOU DO

Two decades of experience helping startups
& established businesses to refine, design and
build
their digital products.

From interfaces to intelligent systems.

SKILLS

Specializing In

Agentic Orchestration

I coordinate specialized AI agents across research, strategy, design, and execution—giving teams more momentum without giving up human judgment.

Coordinating specialized AI agents around complex goals /
Designing clear roles, handoffs, and checkpoints /
Keeping human judgment in the loop from brief to delivery /

Concepting

From an idea to life it goes. What could be better than conceptualizing something that has never existed before?

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

User Experience

Every interface should not just look good, but also feels right, making your experience flawlessly intuitive and simple.

User Interface

It takes a lot to combine positive and negative space to the point when it’s perfect enough. Should be perfect. Must be.

Interaction

Designing a new useful way to use your device, helping or entertaining you, this is what makes me feel like future smiles to me.

Prototyping

Using different devices in various situations should be an advantage, not a drawback. And I like advantages.

EXPERIENCED

An approach refined over time

I've been through half a billion dollars worth of funding rounds, startup launches, mergers and exits...and learned a thousand lessons along the way.

1. Learn

UX RESEARCH

The first step on all projects is a discovery session. We will start with understanding your customer, your business and the project goals. This will lay the groundwork for an intuitive solution that your customers will love.

Project Goals
Problem Framing
User Personas
User Interviews
Market Positioning
Competitive Analysis

2. Think

PRODUCT STRATEGY

Building on what we have discovered during the Learn phase, we craft a roadmap addressing all persona pain points and business goals.

Customer Journey
Problem Framing
Solutions Architecture
Features Scoping
Content Strategy
Product prototyping

3. Create

VISUAL DESIGN

The collaborative process starts with figma and prototypes. We'll gather feedback and fine-tune the design to create meaningful and relevant experiences for your customers.

We’ll also focus on building a consistent and flexible design system that can continue to grow with your needs.

Wire Frames
Interface Design
Digital Prototype
Libraries & Guidelines
Design System
User Testing

4. Development

AGENTIC ENGINEERING

With the direction and visual system in place, I use specialized agents to turn the interface into working code—quickly for prototypes and carefully for production.

Agents handle repeatable implementation work across components and states while I set the architecture, review the output, and keep every decision grounded in user and business goals.

Prototype to Production
Component Architecture
Front-end Implementation
Agent-assisted QA
Accessibility & Performance
Release-ready Handoff

RELATIONSHIPS

Some of the companies I've worked with

From startups to fortune 500, I've worked with companies at every stage of product development.

TESTIMONIALS

What people are saying

"Design isn’t just about look and feel. It’s about how something works, about how to make it work intuitively. As a designer, Adam gets this. When working with Adam, it’s not just about the UI. It’s about the UX and the brand voice as well. Understanding that mix, that total combination, is what makes Adam a terrific designer who succeeds at creating exemplary user experiences."
-Brandon Seltenrich, VP ViacomCBS

PERSONALITY

The Protagonist: ENFJ-A

Speaking Up for what’s right.

Illustration of the Protagonist personality

A Protagonist (ENFJ) is a person with the Extraverted, Intuitive, Feeling, and Judging personality traits. These warm, forthright types love helping others, and they tend to have strong ideas and values. They back their perspective with the creative energy to achieve their goals.

VIEW PROFILE

Strengths

Extracting entrepreneurial concepts and turning them into real pixels
Breaking complex problems down to their true job-to-be-done core
Surveying a digital landscape for the best path forward
Solving complex user experience journeys
Bridging the gap between design and development
Starting with WHY

Expertise

Agentic Problem Solving
Creative / Art Direction
Brand Identity
Website Design
Mobile Apps

Digital Products
User Experience
Interface & Interaction
Multiscreen & Emerging Tech

User Experience
Research
Strategy
Interactive

Industries

Artificial Intelligence
Crytpo Currency
Fin-tech
Insurance
Entertainment
Real estate

Health
HR
Events
Hospitality
Sports

Transportation
Retail
Digital
AR / VR
Industrial
Social

Toolbox

Codex
Figma
Paper
Adobe Suite
Principle

Claude
HTML/CSS
Next.js
Vercel

Hats I Wear

AI Agent Orchestrator
Product Designer
User Experience Researcher
UI Design

Strategist
Concept Prototyper
Agentic Development

Experience

Principal Product Design StrategistCore Scientific / April 2022 - Present
Partner, Principal Product Design StrategistDeveloperTown / Aug 2021 - 2022
Partner, Senior Product DesignerDeveloperTown / Feb 2019 - 2021
Chief Design OfficerDT Starts / Jul 2016 - Feb 2019
Senior Product DesignerDeveloperTown / May 2014 - Jul 2016
Senior Product DesignerRide Amigos / Oct 2013 - May 2014
Design DirectorGusto / Oct 2013 - May 2014
Creative DirectorChaCha / Sept 2010 - May 2013
Web Designer, PhotographerIndy Concerts / Dec 2009 - Dec 2012
Creative DirectorSacre Bleu Wine / Jan 2006 - Jan 2010
Senior DesignerFirebelly / Jan 2008 - May 2009
Concert PhotographerNuvo / 2008-2009
Senior Marketing DesignerIndianapolis Star / 2007 - 2008
Graphic Design ManagerIndiana Memorial Union / Jan 2005 - Aug 2007
Photo EditorIndiana University Weekend Magazine / Aug 2003 - Aug 2005
Design InternSecretly Canadian Records / Jan 2003 - Jan 2005
Graphic DesignerIndiana Daily Student / Jan 2001 - Jan 2004

Education

Indiana University
BFA, Design
Minor in Art History & Rock n' Roll

THIS IS HOW WE DO IT

Ways we can work together

Research user needs

Understand user insights
and discover pain-points.

Design new products

Launch an MVP with a great
user experience.

Improve existing products

Understand, re-design
– and get ready to scale.

Prototype an idea

Validate ideas and explore
options before your build.

GET IN TOUCH

Two decades of experience helping startups & established businesses to refine, design and build their digital products.