Adam Yale is a creative problem solver that designs digital products to improve people’s lives. 

STRENGTHS

Extracting entrepreneurial concepts and turning them into real pixels
Breaking complex problems down to their true job-to-be-done core elements
Surveying a digital landscape for the best path forward

Extracting entrepreneurial concepts and turning them into real pixels /
Breaking complex problems down to their true job-to-be-done core elements /
Surveying a digital landscape for the best path forward /

HATS I WEAR

Product Designer
User Experience Researcher
Graphic Designer
Strategist
Concept Prototyper
Coding language dabbler

EXPERTISE

Creative / Art Direction
Brand Identity
Website Design
Mobile Apps

Creative / Art Direction
Brand Identity
Website Design
Mobile Apps

Creative / Art Direction
Brand Identity
Website Design
Mobile Apps

Digital Products
User Experience
Interface & Interaction
Multiscreen & Emerging Tech

User Experience Research
Strategy
Interactive

User Experience Research
Strategy
Interactive

INDUSTRIES

Social
Fin-tech
Insurance

Entertainment
Real estate

Social
Fin-tech
Insurance

Entertainment
Real estate

Social
Fin-tech
Insurance

Entertainment
Real estate

Health
HR
Events
Hospitality
Sports

Health
HR
Events
Hospitality
Sports

Transportation
Retail
Digital
AR / VR
Industrial

PASSIONS & INTERESTS

PASSIONS & INTERESTS

Understanding human behavior and computer interactions
Solving complex user experience journeys
Starting with WHY
Job-to-be-done theory 
Bridging the gap between design and development
Design Systems
AR / VR
Artificial Intelligence & Machine learning
Crypto-currencies and blockchain technology

Understanding human behavior and computer interactions /
Solving complex user experience journeys /
Starting with WHY /
Job-to-be-done theory /
Bridging the gap between design and development /
Design Systems /
AR / VR /
Artificial Intelligence & Machine learning / 
Crypto-currencies and blockchain technology /

TOOLBOX

Sketch App
Sketch Cloud
Invision
Principle
Zeplin
Adobe Suite
Intuition

EXPERIENCE

Chief Design Officer, DT Starts /  Jul 2016 - Present
Senior Product Designer, DeveloperTown  May 2014 - Jul 2016
Senior Product Designer, Ride Amigos /  Oct 2013 - May 2014
Design Director, Gusto /  Oct 2013 - May 2014
Creative Director, ChaCha /  Sept 2010 - May 2013
Web Designer, Photographer, Indy Concerts /  Dec 2009 - Dec 2012
Creative Director, Sacre Bleu Wine /  Jan 2006 - Jan 2010
Senior Designer, Firebelly /  Jan 2008 - May 2009
Nuvo, Concert Photographer /  2008-2009
Senior Marketing Designer, Indianapolis Star /  2007 - 2008
Graphic Design Manager, Indiana Memorial Union /  Jan 2005 - Aug 2007
Photo Editor, Indiana University Weekend Magazine /  Aug 2003 - Aug 2005
Design Intern, Secretly Canadian Records /  Jan 2003 - Jan 2005
Graphic Designer, Indiana Daily Student /  Jan 2001 - Jan 2004

Chief Design Officer, DT Starts /
Jul 2016 - Present

Senior Product Designer, DeveloperTown /
 May 2014 - Jul 2016

Senior Product Designer, Ride Amigos /
Oct 2013 - May 2014

Design Director, Gusto /
Oct 2013 - May 2014

Creative Director, ChaCha /
 Sept 2010 - May 2013

Web Designer, Photographer, Indy Concerts /
 Dec 2009 - Dec 2012

Creative Director, Sacre Bleu Wine /
Jan 2006 - Jan 2010

Senior Designer, Firebelly /
 Jan 2008 - May 2009

Nuvo, Concert Photographer /
2008-2009

Senior Marketing Designer, Indianapolis Star /
2007 - 2008

Graphic Design Manager, Indiana Memorial Union /  Jan 2005 - Aug 2007

Photo Editor, Indiana University Weekend Magazine /
Aug 2003 - Aug 2005

Design Intern, Secretly Canadian Records /
 Jan 2003 - Jan 2005

Graphic Designer, Indiana Daily Student /
Jan 2001 - Jan 2004

EDUCATION

Indiana University
BFA, Graphic Design
2001-2006